3M

Working across a multitude of products under the 3M family of brands, the creative focused on bringing clarity, consistency, and purpose to a global innovation powerhouse. From sustainability reports and social campaigns to brochures, video storyboards, landing pages, and photo direction, each project was crafted to distill complex technologies and solutions into accessible, compelling narratives. The goal was always the same: elevate the brand story while aligning with 3M’s values of science, progress, and human impact.

With such a wide range of touchpoints and audiences—from healthcare to industrial to consumer-facing sectors—every asset had to strike the right balance of informative and engaging. Whether translating data into visual storytelling or building digital experiences that guide users through sophisticated products and services, the work reflected a deep understanding of 3M’s brand voice while ensuring every detail worked in service of the bigger picture.