Old Dutch

Partnering with Old Dutch, a beloved legacy brand, meant striking the perfect balance between nostalgia and fresh, modern appeal. From eye-catching packaging and commemorative tins to digital landing pages and social content, every touchpoint was designed to celebrate the brand’s heritage while engaging new audiences across platforms. Highlights included social-forward video storyboards and campaign visuals that spotlighted flavor, fun, and the brand’s unmistakable presence in pantries across the Midwest.

Print and digital worked in harmony, with brochures and promotional pieces supporting retail efforts and expanding brand storytelling. Whether building excitement for seasonal products or reinforcing everyday loyalty, the creative direction focused on consistency, crave-ability, and a little bit of crunch. The result: a refreshed yet familiar look and feel that honored Old Dutch’s roots while making room for the next generation of snack fans.