Product Packaging

I’ve led packaging design across a wide range of categories and brands, creating everything from compact cartons and flexible pouches to custom structures and giftable kits. Every project is grounded in strategic thinking—balancing visual impact, shelf presence, and clarity with brand consistency and consumer experience.

From concepting and dieline exploration to final print production, I bring deep knowledge of materials, finishes, and regulations to ensure every detail performs. Whether evolving a legacy system or launching something completely new, the goal remains the same: packaging that tells a story, connects quickly, and stands out for all the right reasons.