Caribou Coffee®

As part of Caribou’s extended creative team, I brought the brand’s cozy, energizing spirit to life across digital platforms. From banner ads and short-form videos to social content, I crafted campaign assets designed to spark engagement and boost seasonal promotions. A standout moment was leading the creative for the Caribou x Minnesota Vikings co-branded content—melding local pride with bold, scroll-stopping visuals that energized fans and followers alike.

Every piece was rooted in brand personality, helping to reinforce Caribou’s connection to its Midwest audience. The work not only drove campaign awareness but strengthened the brand’s presence across digital channels in a way that felt authentic, fun, and undeniably Caribou.