NuLeev Branding

In a crowded and often confusing CBD market, I helped NuLeev build a brand rooted in trust, wellness, and transparency—designed specifically to connect with a female-forward audience. From logo and brand guide to packaging, store signage, and a full website with blog pages, I crafted a cohesive identity system that clearly communicated product benefits like sleep support, pain relief, and general wellness.

The visual and verbal identity was developed to appeal to both seasoned CBD users and curious newcomers, with a tone that balanced calm sophistication with accessibility. The results were measurable: website traffic and online sales exceeded projections, social engagement grew steadily, and customer feedback consistently emphasized credibility and quality. The store operated as a lifestyle-driven billboard, while the digital presence helped convert new customers and build long-term loyalty.